Our first analyst keynote will take an in-depth look at the state of the hosting and colocation sector, and explore where the cloud fits in this marketplace. The presentation will be global in scope, with a special emphasis on the European competitive landscape. Tier1 Research and The 451 Group's latest market data will be presented, supplemented by candid and hard-hitting insight, along with actionable advice.

This panel will discuss the current state of cloud adoption in the enterprise market. What is driving enterprises to the cloud and what are the barriers?

As high frequency trading increases, reducing latency is more and more important. No matter how your architecture is optimized, you can’t beat the speed of light – and an important aspect of minimizing latency is reducing the distance from your trading engine to an exchange’s matching engine. This panel will explore the role of Colocation and Proximity Hosting in delivering low latency in financial markets.

As computing moves into the cloud, new datacenters cannot be viewed simply as a collection of disparate storage devices, communications equipment and servers. The IT and supporting physical infrastructure in these facilities must work efficiently together to deliver unparalleled levels of availability and performance, something that can only be achieved by a holistic approach to their design and deployment. The datacenter of today is the computer and the people working in the industry are challenged with an increasing array of issues from government regulation through high density, virtualisation, energy efficiency, dynamic power variation, cooling and speed of deployment. APC will present their vision of how datacenters will look like going forward from 2010. Emphasis will be on fast deployment, lower TCO, higher availability and lower PUE. Physical Infrastructure to deal with virtualisation will be a key feature of datacenters for the new decade, and management though a "single pane of glass" will be essential.

The economic downturn has had a significant impact on the ability of firms to access financial resources. What kind of resources will be available going forward? Is the M&A market going to pick up again?

Our second analyst keynote takes a deep dive into the complexity and challenges of building and managing cloud infrastructure services. This presentation will take a look at leading vendors and their technologies, enabling hosters and service providers to gain better insight into what it takes to bring leading-edge cloud services to the market.

The cloud is beginning to gain adoption, and hosters are moving to capture this opportunity. But is the cloud mirage or reality? Is it the wave of the future, and will the sector be changed forever?

This panel will look at the challenges hosters face in keeping their clouds up and running once they have been built. Various elements - security, monitoring, management and orchestration - are required and this panel will talk about some of the technology out there that is designed to address these needs.

The cloud comes in different shapes and sizes. What are customers looking for and what are the pros and cons of moving into public or private clouds?

The cloud creates a whole new set of legal and regulatory challenges for hosters and service providers. Leading legal minds from the sector help navigate the complexities, while imparting some wisdom and advice. The discussion will also touch on cross-Atlantic issues.

Hear football legend Jack Charlton reflect about the beautiful game and his experiences in the 1966 World Cup. Jack will attend the reception to meet and chat with attendees and sign memorabilia. SPONSORED BY: INTERXION